Why are you passionate about digital?
I’m passionate about people, and I’m passionate about communication, and digital is the latest environment in which communication happens. I’m passionate about understanding digital culture, not falling for ‘technological determinism’, and seeing past the negative media stories to understand how the digital can and is being used positively: ‘enjoying the best’ not just ‘focusing on the worst’.
Name a hero of yours and why?
There are so many people who serve as an inspiration, at different times, spaces and contexts. One heroine of mine this year has been Rachael Bland, a radio and television presenter, who, when diagnosed with breast cancer, came up with the idea for a podcast ‘You Me and the Big C’ for BBC Radio 5, working with friends she had made on social media. She died on 5th September 2018, and seems to have really changed the conversation around cancer.
What can people expect from your session?
There are many opportunities to spread your message on digital platforms. This is a ‘getting started session’ (aka basic), designed to get you going on with digital marketing: it’s not about how much money you have, it’s about being present, knowing your (brand) value, understanding your audience, and producing content that is ‘fit for purpose’.
What most excites you about # PremDAC18 (other than your own session!)?
I’ve been involved in PremDac since the first conference in 2010, and I love the way it has grown. Digital is constantly evolving, and the conference evolves with it – and the strapline works – every year I leave inspired, equipped and more connected (and re-connected).