Speaker Spotlight: Andrew Phillips
A highly experienced digital content manager, creating award winning programs with record
audience results for a range of Artists, personalities, brands and platforms, which includes
over 400 radio stations, 6 television channels, 100s of apps, 60 content management
systems, 50 websites, over 200 podcasts. Personally produced over 1200 live major
broadcasting events with a range of content for more than 150 personalities and 400 music
Helped with defining content moments in the careers of names like, Ricky Gervais, Karl
Pilkington, Stephen Merchant, Zane Lowe, Christian O’Connell, Laurene Laverne, Shaun
Keaveny, Russell Brand, Dermot O’Leary, Jimmy Carr, Zoe Ball, Tim Lovejoy, Simon Pegg,
Nick Frost, Suggs, Melanie Sykes and many more.
Developed bespoke music content, playlists, interviews, and sessions, with music acts
around the world on various platforms including: Rudimental, Coldplay, Disclosure, Elbow,
Kings of Leon, Muse, U2, Gavin James, Jack Savoretti, Radiohead, Oasis, Blur. The Verve,
REM, Snow Patrol, Take That, George Michael, Sir Elton John, Foo Fighters, Queens of The
Stone Age, Sir Paul McCartney, Raye, Wretch 32, Maverick Sabre and many more
Whatever platform you use the key is creating compelling content that users can’t live
Why are you passionate about digital?
I am passionate about digital because it is a way to build life changing relationships with users.
As technology has progressed over the years, so has the ability of the content creators to use digital techniques to bring life to their content.
Whether you make content in your home or on the biggest stage in the world, digital is the conduit to stories and songs going around the world in seconds.
Which means digital changes our days and our lives.
Name a hero of yours and why?
A hero to me in life is my father, he is 80 years young and still involved in active church service. He spends time with anybody who needs time and makes their burden his.
He practices his faith not in words but in actions and despite a recent major health issue he still thinks of others over himself.
I did also have the honour of meeting a music hero of mine, the late David Bowie and I found the man who co wrote ‘Heroes’ with Brian Eno was just about the nicest person you could ever meet.
Despite his success, he was so down to earth and made me feel like I was the only one that mattered in the room.
What can people expect from your session?
I hope I can reveal a few personal insights into content making and the many lessons I have learned in making content for various channels and brands.
Great content is not because of the platform, but in the principle and process behind the narrative
What most excites you about #PremDAC19?
The opportunity to meet with content makers is always great and the fact that we are all gathered together from so many different places means we have much to share and learn from each other.
I look forward to the sharing of ideas, hopes, challenges and opportunities to inspire the world with great stories.